Honestly, no one can resist fun. Even though we tend to relate fun mostly to the younger set, it is appealing to all ages.
Fun is perfect, then, for college promotional materials. This is particularly true for community colleges where marketing efforts are frequently aimed at every age group in the community. Seriously, let’s not be always so serious. Evian is the gold-standard for bottled drinking water. It rests its reputation on pure, good-for-you, drinking water. That part is serious. But they are savvy enough to realize that humor is a real eye-catcher. Many of the studies that ‘they’ have done in the past several decades back up this fact. You don’t even need to concern yourself with the ‘theys,’ you know humor grabs your attention.
These Evian ads are simply and streamlined. Not a lot of words and clutter to get in the way of an impactful message. The individual in each ad has an adorable image of a baby’s body on the t-shirt they are wearing. Besides that, there is just the Evian logo and the phrase, “Live Young.” Pow! Sheer fun, irresistible and beautifully presented.
Think about opportunities to create visuals that step out of the expected or deadly serious scholarly mold. Let’s face it, our goal is to get people to notice our images and accompanying message. Who wouldn’t rather have fun doing it?
